SELECT 
  cscart_product_descriptions.product_id, 
  cscart_product_descriptions.short_description, 
  IF(
    cscart_product_descriptions.short_description = '' 
    OR cscart_product_descriptions.short_description IS NULL, 
    cscart_product_descriptions.full_description, 
    ''
  ) AS full_description, 
  cscart_product_descriptions.unit_name 
FROM 
  cscart_product_descriptions 
WHERE 
  cscart_product_descriptions.product_id IN (
    1103, 720, 725, 663, 666, 1044, 1039, 
    1071, 967, 623, 962, 960
  ) 
  AND cscart_product_descriptions.lang_code = 'ru'

Query time 0.00060

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "28.81"
    },
    "table": {
      "table_name": "cscart_product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "9",
      "rows_examined_per_scan": 12,
      "rows_produced_per_join": 12,
      "filtered": "100.00",
      "index_condition": "((`cscart`.`cscart_product_descriptions`.`product_id` in (1103,720,725,663,666,1044,1039,1071,967,623,962,960)) and (`cscart`.`cscart_product_descriptions`.`lang_code` = 'ru'))",
      "cost_info": {
        "read_cost": "26.41",
        "eval_cost": "2.40",
        "prefix_cost": "28.81",
        "data_read_per_join": "54K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description",
        "unit_name"
      ]
    }
  }
}